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12 Tips on How to Write Greeting Cards

03/04/2017 By Raspberries Greeting Cards

At Least You Don't Have Detachable Parts Happy Birthday
Inside Copy: At Least You Don’t Have Detachable Parts
Happy Birthday
I have been writing greeting cards for 27 years. As silly as it sounds, it is my life’s work. I have compiled a list of twelve suggestions that you may find useful to help you write greeting cards. The list is helpful if you are hoping to have your card ideas published by a greeting card company or if you plan to produce your own greeting card line:
  1. Don’t be cliche’. Each card that you write must be tangibly different in some regard or your potential customer will read it and put it back on the display.
  2. Make them relatable. A card has a much higher chance of being successful if it strikes a chord with the potential buyer or if the buyer believes that it will be a subject that is enjoyed by the recipient of the card.
  3. Think of who might be giving it to whom. Think about demographics here. Will the card idea be potentially popular across many demographic groups?
  4. Be funny. Humor sells the best. Sassy cards sell the best of all. It is a good idea to make sure that the greeting card is clever. A risque concept falls flat when the concept and copy are not sufficiently creative.
  5. Have a “me to you” message. In other words, make sure that each card contains a well worded greeting.
  6. Be brief. You should almost always opt for less copy if the message does not suffer by doing so.
  7. Use language that is casual. It is best to use vocabulary that feels like someone would say in a conversation. The copy must feel natural.
  8. The greeting card copy must flow comfortably. Resist the temptation to use words that are awkward to pronounce or words that do not sound good together.
  9. Coordinate the front and the inside of the card. Provide an element of surprise on the inside if possible.
  10. Keep it positive. It’s okay to tease, but a positive message does best in the marketplace.
  11. The message is what matters. Is this a greeting that the potential buyer will feel comfortable giving to someone else?
  12. Is your greeting concept limiting in any way? Would a slight change in concept or copy make your card appeal to a broader range of customers?
I hope this list is helpful.
Jim Byrne
Raspberries Greeting Cards

 

Filed Under: blog Tagged With: greeting cards, how to write greeting cards, produce your own greeting card line, Raspberries Greeting Cards, sassy cards, writing greeting cards

It’s Your Lucky Day

12/17/2015 By Raspberries Greeting Cards

RubberArrow (1)Another funny cartoon brought to you by Raspberries Greeting Cards. This cartoon was undoubtedly spawned from the hours of Saturday morning cartoons that we [Read more…]

Filed Under: blog Tagged With: funny cartoon, greeting card, humorous greeting cards, Raspberries Greeting Cards, retail stores

Johnny Applesauce

12/06/2015 By Raspberries Greeting Cards

Johnny-ApplesauceEveryone has heard of Johnny Appleseed, but few have heard of Johnny Applesauce. For obvious reasons, Mr. Applesauce’s work did not seem
to endure. We at Raspberries Greeting Cards have produced the following cartoon in hopes that no one forgets this pioneer of sweet apple goodness.

 

Filed Under: blog Tagged With: cartoon, Johnny Applesauce, Johnny Appleseed, Raspberries Greeting Cards

Happy Thanksgiving!

11/25/2015 By Raspberries Greeting Cards

ThanksgivingHappy Thanksgiving to everyone from Raspberries Greeting Cards! We are so grateful for the opportunity to write and illustrate funny greeting cards! Thank you so much! We hope you enjoy the humorous cartoon 🙂

Filed Under: blog Tagged With: funny greeting cards, humorous, Raspberries Greeting Cards, Thanksgiving, Thanksgiving Cartoon

Friendships

08/17/2015 By Raspberries Greeting Cards

funny line drawing from Byrne & Schmidt - guys on the rack asking for gumThe dungeon scenario is one of the quintessential situations for cartoon humor. You might think this would be an environment that would foster friendships. Let’s not forget how important it is to share… 🙂

 

Filed Under: blog Tagged With: dungeon, dungeons, friendship, gum, Raspberries Greeting Cards, you've got gum

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